To develop a successful sales strategy to launch a U.S. marketing plan, you must determine your competitor’s position and create a definition for these parameters:

·        a defensive patent and trademark strategy,

·        a revenue model for U.S. sales,

·        a product and distribution cost structure,

·        a promotional strategy,

·        a distribution strategy, and

·        compensation structure.

If you do not have information about your competitor’s position consider a marketing investigation to determine such data.